CATCH? A Fresh, Healthy Competition Between Schools | CATCH ...

SUBWAY? Restaurants Kicks Off Childhood Obesity Awareness Month with Launch of ?Fresh Start Challenge?

Hasbrouck Heights, N.J. September 4, 2012 ? September is National Childhood Obesity Awareness Month. Childhood obesity is a major contributor to chronic illness and alone is responsible for $14.1 billion in direct medical costs, according to an Institute of Medicine (IOM) report Accelerating Progress in Obesity Prevention: Solving the Weight of the Nation, released in May 2012.

SUBWAY? restaurants has partnered with the Jared Foundation and CATCH? (Coordinated Approach to Child Health), the premier evidence-based, coordinated school health program designed to promote physical activity, healthy food choices and the prevention of tobacco use in children, published by FlagHouse?.

?CATCH? programs are already in many local schools and we are excited to support building healthy children, families and communities,? said national SUBWAY? spokesperson Jared Fogle. ?Through the Fresh Start Challenge, we want students to start the year off right with a focus on good health and nutrition habits. We also encourage them to make it fun by getting their family and classmates involved.?

Almost one-third of children in the United States are overweight or obese. Making physical activity and better eating a part of daily life is the aim of a back-to-school contest sponsored by 600 local SUBWAY? restaurants in North and South Carolina. Students ages 5 to 14 ? includes public, private and home schooled ? can participate with parent permission. Kids can pick up a Fresh Start Challenge entry form at one of the 600 participating SUBWAY? restaurants to begin tracking their good food and activity choices. The Fresh Start Challenge ends Sept. 30.

Each student who mails in the completed entry form will receive a coupon for a free SUBWAY FRESH FIT? kid?s meal or 6-inch sub sandwich. In addition, two student winners will be selected by random drawing to receive a sub party for their class and a $1,000 fitness grant for CATCH? equipment and materials in their school.

More information about the Fresh Start Challenge and entry forms are available at participating SUBWAY? restaurants and online at subwayfreshstart.com

About FlagHouse:
FlagHouse is a premier global supplier of equipment and resources for physical education, sports, fitness and recreation, and for health, special needs, special education, sensory integration and multisensory environments. FlagHouse offers more than 20,000 innovative and quality products and solutions to enhance the lives of people of all ages and abilities. FlagHouse is proud to partner with the Jared Foundation to promote healthy living and prevent obesity through adoption of the CATCH? Coordinated Approach to Child Health Program. To learn more, visit www.flaghouse.com & www.catchinfo.org

About The Jared Foundation:
Established in 2004 by SUBWAY? spokesman Jared Fogle, The Jared Foundation?s mission is to eliminate childhood obesity. As a leader in the movement to help children learn life-long healthy diet and exercise habits, The Jared Foundation strives to raise awareness and develop programs that educate and inspire kids to live healthier, happier lives. For more information, please visit www.jaredfoundation.org.

SUBWAY? is a registered trademark of Doctor?s Associates Inc. ? 2012 Doctor?s Associates Inc.

Source: http://catchinfo.org/catch-a-fresh-healthy-competition-between-schools/

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