Ok, this may sound unusual but it's important: you have to be professional at all times, and we say that because we all know what the usual texting language spelling and usage is like - forget that approach. Think about your prospects, and then imagine what their reaction will be if you text them using language that reminds them, maybe, of their teenage children. Don't use 4 instead of using 'for' or any other kinds of short forms that are used by mobile phone users. You will find that people will have a tough time believing you are a legitimate business with all the slang word usage. Also, there is the remote possibility that some people may have difficulty understanding you. You always want to be clear and write in the kind of English a serious customer will appreciate.
You can also learn some valuable information by watching your competitors, who are trying to reach the same audience as you are. By studying their techniques and offers, you can see what does and doesn't work and get new ideas. You can do some basic internet research on your competitors, and you may very well learn some things that help you with your own campaigns. If they have newsletters/ezines, sign up for them to keep yourself updated.
Sometimes you can do very well by targeting a very specific group of customers with personalized text offers. Don't forget to remind your customers about any specials or sales you are offering. Be expressive with your customers and personalize their experience to get the most out of it. Don't make your messages too complicated, but make them simple to comprehend if you want people to respond.
Simple often is powerful, and that is what these mobile marketing tips represent, and they will help you if you follow them. Don't let yourself become complacent when it comes to any one particular way to market to a crowd. Be open for experimenting new methods and techniques, and test out different ideas to get better results. If you get involved with mobile marketing, do not give up because there are not many marketers advertising to them - just yet.
Source: http://skybuilder.in-review.com/how-to-create-winning-customer-service-for-your-online-business/
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